Events and festivals provide numerous benefits not only for the individual business but for a communities and the wider region. Local and regional events, including business events and conferences can increase visitation and expenditure, reduce seasonality, encourage repeat visitation and raise the region's profile. They can also provide the stimulus for additional infrastructure development in the local area and build a sense of pride.

Events taking place across Ayrshire can be included on VisitScotland’s website to show the wealth of events and activities on offer in the area. The VisitScotland listing is free and you can upload your event along with a suitable image at the following address: http://www.visitscotland.com/submit-event