The focus is mainly on UK markets, which are expected to deliver the greatest return on investment for Ayrshire and Arran. There are a range of niche marketing activities that support the strategy.
Currently consumer marketing is undertaken by VisitScotland.
Ayrshire & Arran Tourism in conjunction with industry partners showcase and promote the region annually at VisitScotland Expo. This event attracts over 800 national and international buyers.
Ayrshire & Arran was showcased at the following event
Ricoh Women’s British Open 2014
Ricoh Women’s British Open 2015
The Scottish Womens Open 2015
The Scottish Womens Open 2016
The Scottish OWmens Open 2017
The 144th Open Championship St Andrews 2015
The 145th Open Championship Troon 2016
The Scottish Open Dundonald Link 2017
Tourism visits to Ayrshire & Arran in 2016 generated a total estimated economic impact of £473.62m, an increase of 3.7% on the previous year, and a gradual increase of 6.3% over the past seven years (