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Ayrshire, Arran and Cumbrae are ideal locations for a host of watersports and marine leisure activities. The importance of sailing and watersports to the area was identified in the Ayrshire and Arran Tourism Strategy 2012/17 and an innovative website www.watersportscoast.com was created with interactive mapping, which is an excellent source of information for visitors about the many watersports opportunities there are in the popular waters of the Firth of Clyde.

The abundance of natural, physical and logistical assets are attractive to visitors who come from all over the UK and overseas for competitive sailing, leisure yachting, sea kayaking, kitesurfing, sea angling, windsurfing and many more activities, which are of significant economic benefit to the area.